It gained wider acceptance in 1904 when the DeBevoise Company used it in their advertising copy-although the word is actually French for a child's undershirt. The term brassiere, from French brassière, was used by the Evening Herald in Syracuse, New York, in 1893. Surveys suggest that increasing numbers of women are going braless or adopting more comfortable wireless bras and bralettes to achieve more comfort. However, some feminists have argued that bras sexualize and objectify women's breasts to conform to the male gaze. Since training bras become standard during puberty, the garment can symbolize a rite of passage to adulthood. After patenting her design in 1914, she briefly manufactured bras at at two-woman factory in Boston before selling her patent to the Warner Brothers Corset Company, which began mass-producing the garment.īras have gained symbolic significance beyond their mere functionality. The first modern bra is attributed to Caresse Crosby, a New York publisher and activist who created the garment in 1910 by using two handkerchiefs and some ribbon. The bra gained widespread adoption in the early twentieth century, when it largely replaced the corset. Initially, the bra was exclusively an undergarment, but the sports bra has gained acceptance as outerwear, as have fashions that deliberately expose the bra straps. However, bras are available in a large range of styles, whose designs can vary widely. ![]() A bra is usually closed in the back by a hook and eye fastener. Bras can also serve specific functions, such as nursing bras to facilitate breastfeeding or sports bras to minimize discomfort during exercise.Ī typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps. ![]() It can serve a range of other practical and aesthetic purposes, including enhancing or reducing the appearance of breast size and creating cleavage. A bra, short for brassiere or brassière ( US: / b r ə ˈ z ɪər/, UK: / ˈ b r æ s ɪər/ or / ˈ b r æ z ɪər/ French: ), is a form-fitting undergarment that is primarily used to support and cover breasts.
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