And for our 175m monthly SoundCloud users, today’s announcement means you should expect to have more opportunities to connect with Merlin’s vast roster of indie labels and artists. In just the last month, more than 10 million creators were heard on SoundCloud – helping us to reach a milestone of 100 million tracks uploaded. Some of the labels and distributors who have joined today include Beggars Group, Domino, Secretly Group, Epitaph, PIAS, Warp Records, Armada Music, Ninja Tune, Kontor Records and many more. We’ve continued to bring more partners on board and, from today, the 20,000 independent record labels and distributors who make up Merlin’s worldwide network will be able to join On SoundCloud and select the tracks they want to make available for inclusion. The indie community has always been at the heart of SoundCloud, and our deal with Merlin is another way for us to further support the independent community by opening a new source of revenue for them.Īs we announced back in March this year, On SoundCloud now has over 100 partners, ranging from bigger labels to emerging independent artists. When we started SoundCloud in 2007, one of our chief priorities then, as it remains today, was championing independent artists. Today we welcome a significant addition to our roster of On SoundCloud Premier Partners: Merlin. ![]() ![]() Representing over 20,000 independent labels, Merlin becomes our latest On SoundCloud partner
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